RIYADH, SAUDI ARABIA – Dyson has announced the return of its highly sought-after Red Velvet and Gold colourway, timed perfectly for the Valentine’s season. This limited-edition range blends Dyson’s world-class hair care engineering with a deep, luxurious aesthetic inspired by the emotional resonance of the colour red.
The Art and Science of Colour At Dyson, colour is more than just an aesthetic choice; it is an engineering signal. The new Red Velvet and Gold palette features a “ceramic-touch” finish, meticulously crafted by Dyson’s CMF (Colour, Material, Finish) engineers.
“Red is a fascinating colour, being one of the oldest used in art,” says Amelia Ayerst, Dyson CMF Design Manager. “Our goal was to craft a pigment that embodies the richness of Red Ochre, creating a colourway that feels timeless, inviting, and luxurious.”
Engineered for Hair Health The collection isn’t just about style—it’s about substance. Every tool in the Dyson Beauty range is equipped with intelligent heat control and advanced digital motor technology, designed to deliver salon-quality results while protecting long-term hair health.
Meet the Valentine’s Collection:
- Dyson Airwrap i.d.™ Multi-Styler & Dryer: Now featuring Bluetooth® technology, this award-winning tool allows users to personalize their hair profile and automate curls at the push of a button.
- Dyson Airwrap Co-anda 2x™ Multi-Styler: Powered by the Hyperdymium™ 2 motor, this 6-in-1 tool offers twice the air pressure for faster drying and effortless styling with no heat damage.
Perfectly Paired Formulations To enhance styling results, Dyson’s new formulation ranges are designed to work in harmony with the devices:
- Dyson Omega™ Range: Powered by the Dyson Oli7™ blend for lasting nourishment.
- Dyson Chitosan™ Range: Formulated with oyster mushroom macromolecules for flexible hold and definition.
The Ultimate Gift Experience Each device in the collection comes in a bespoke storage case matching the red velvet and gold palette. For those looking to add a personal touch, Dyson offering professional in-store debossing of initials at Dyson Demo Stores—making it the perfect unique gift for the season.
Availability: The collection is available now at Dyson Demo Stores across Saudi Arabia and online at dyson.sa.
