Riyadh, Saudi Arabia, 21 May 2026 — With the FIFA World Cup 2026™ approaching this summer, Lay’s is bringing the global tournament closer to fans in the Kingdom and honoring the matchday traditions and shared moments that unite supporters.
As the official snack partner of the FIFA World Cup 2026™, Lay’s is introducing opportunities for fans in Saudi Arabia to connect with the tournament and with one another, from pitch-side access to behind-the-scenes moments with football legends.
For the first time, Lay’s is introducing the Lay’s Fan of the Match program. Selected fans will receive two premium tickets, pitch‑side access at the end of the match, and a custom Lay’s Fan of the Match trophy. Winners will also feature on the stadium jumbotron at halftime. Fans can enter the lucky draw by scanning the code on the new Lay’s packs.
As part of the global “No Lay’s, No Game” campaign, local Saudi football players and icons Salem Al Dawsari, Musab AlJuwayr, Nawaf AlAqidi reunite with Saudi football legends Hussein Abdulghani, Mohaisen AlJamaan & Mohammed Noor, and many more, in a WhatsApp group chat to plan their match viewing. Lay’s is giving fans an unprecedented look into these conversations as they unfold. Supporters can follow along in real time, with voice notes, behind-the-scenes moments and debates on matchups, gameday fits, and matchday snacks. Fans will also get a first-hand experience of their favorite local football legends hosting the biggest watch party in the Kingdom.
Ahmed El Sheikh, President and General Manager of MENAPAK Foods at PepsiCo, said: “Saudi Arabia’s third consecutive FIFA World Cup is a proud moment for the entire country. Lay’s has deep roots in the Kingdom, with every chip made locally using 100% Saudi-grown potatoes. Through a shared love of the game, we’ve been part of everyday gatherings and matchday traditions for decades. We hope these new experiences give supporters exciting ways to feel connected to the tournament and each other.”
To learn more about how Lay’s is bringing more moments of joy to FIFA World Cup 2026™ and to view the latest Epic Watch Party content, follow on all social media platforms @Laysarabia @Lays_Football.
