Riyadh, Saudi Arabia — 2026 TCL, a global leader in consumer electronics and the world’s No.1 Mini LED and Ultra Large Screen TV brand, has announced a landmark brand association with Twisted Minds, Saudi Arabia’s most celebrated professional esports organisation. Through this partnership, TCL becomes the Official Display Provider of Twisted Minds, reinforcing its commitment to supporting the Kingdom’s rapidly expanding gaming and esports community.
Where World-Class Displays Meet Championship-Level Competition
Under the new association, TCL’s 2026 SQD-Mini LED lineup — including the C7L, C8L, and flagship X11L — will be integrated across Twisted Minds’ competitive ecosystem. The displays will power daily training at Twisted Labs, the organisation’s headquarters in Boulevard City, Riyadh, and will accompany the team during international competitions throughout the year.
Twisted Minds has participated in more than 986 tournaments across multiple esports titles and recorded over one billion views across its channels in 2025, positioning it among the world’s most-watched esports organisations. For TCL, whose display technology is engineered for precision, speed, and visual excellence, the partnership aligns naturally with the demands of elite competitive gaming.
A Shared Ambition for Saudi Esports
“Saudi Arabia’s gaming community is one of the most passionate and fast-growing in the world, and Twisted Minds represents the very best of what Saudi esports has become on the global stage. At TCL, we build displays engineered for peak performance, whether you’re watching football in the living room or competing on the world stage. We are proud to be part of the journey of a team that carries the Saudi flag into every tournament they enter,” said Jason Sui, General Manager, TCL Saudi Arabia.
The partnership arrives during a defining period for Twisted Minds. In 2025, the team secured its 4th and 5th World Championship titles, finished joint 4th at the Esports World Cup Club Championship, and became the first Saudi team to win the Gamers8 tournament — achievements that highlight the Kingdom’s accelerating rise in global esports.
Bringing the Gaming Experience Home
TCL’s 2026 gaming-optimised displays — available through Alesayi Electronics, the exclusive distributor of TCL in Saudi Arabia — will be fully deployed across Twisted Minds’ training facilities and content production zones at Twisted Labs. With a 144Hz native refresh rate, Game Accelerator supporting up to 288Hz variable refresh rate, and the advanced precision of SQD-Mini LED technology, the screens are designed to meet the intensity and responsiveness required in professional esports.
Beyond the training environment, the association will extend into co-branded digital content, social media activations, and live event appearances throughout the 2026 season, bringing TCL’s technology closer to Saudi Arabia’s most engaged gaming audiences.
