RIYADH, SAUDI ARABIA — Campaign Middle East magazine has officially named Ibrahim Al-Mutawa, Co-founder and Managing Partner of Jummar PR & Communications, in its inaugural “40 over 40” list for 2026. The prestigious list recognizes senior regional leaders who have dedicated 15 years or more to actively shaping, driving, and building the branding, marketing, media, and communications industry across the Middle East.
Al-Mutawa’s selection perfectly captures the core philosophy behind the “40 over 40” initiative: honoring prominent industry figures who successfully bridge global expertise with local market dynamics. The recognition highlights his impactful efforts in building a premier Saudi firm capable of competing with major global networks at a time when the Kingdom is experiencing unprecedented, rapid demand for world-class strategic communications.
With a professional journey spanning more than two decades, Al-Mutawa’s career uniquely combines high-level international business journalism with senior executive roles at global corporate communications and public relations consultancies. He previously served as a journalist and correspondent for prominent international media outlets, including Reuters and Forbes Middle East, as well as the Saudi Research and Media Group (SRMG). This extensive background in journalism provided him with deep insights into market movements, executive leadership strategies, and the powerful role targeted storytelling plays in shaping corporate reputation.
Before founding Jummar, Al-Mutawa held key senior leadership positions at major international agencies, including Vice President and Chief Operating Officer at ASDA’A BCW, and Public Relations Manager at TBWA\Raad.
Since establishing Jummar in Riyadh in 2021, Al-Mutawa has guided the firm to become one of the most prominent and fastest-growing independent consultancies in Saudi Arabia. Today, Jummar is the Saudi partner of PROI Worldwide—the world’s largest network of independent communications agencies—and boasts a client portfolio featuring leading public, private, global, and local enterprises across vital sectors such as aviation, energy, and technology. This includes managing strategic communications for three of the largest companies listed on the Saudi Stock Exchange (Tadawul): flynas, Al Rajhi Bank, and TAIBA.
In addition to this latest honor by Campaign Middle East, PRWeek has also consistently recognized Al-Mutawa’s industry influence, naming him one of the Middle East’s most influential PR leaders for consecutive years.
