Merchant data, Reduced Delivery Fee and targeted promotions helped the Saudi burger brand grow valid orders to 2,800 a month and reduce cancellations by 23.53%
Jubail, Saudi Arabia, 2026: A partnership with Keeta helped Saudi fast-food brand FLP Burger increase its monthly earnings by 163% and open a second branch in Dammam during its first nine months on the platform, from July 2025 to April 2026.
FLP Burger, known for its customizable burgers priced between SAR 35 and SAR 88, joined Keeta in July 2025 with a single dine-in branch in Jubail. In late 2025, the owner opened a drive-thru branch in Dammam. The brand holds a 4.5-star rating from more than 1,000 Keeta user reviews. Expansion to Baha and Qassim is now in planning.
Like many independent restaurants moving into delivery, FLP Burger was initially cautious about taking on the cost of free delivery before there was enough order volume to justify it. As a new merchant, it had no sales history on Keeta to base that decision on.
To close that gap, Keeta’s Jubail team met with the owner several times and shared performance data from comparable merchants, giving him a realistic view of what to expect. Reduced delivery fee, RDF, was the first tool activated at launch, and within weeks, order volumes had resolved the owner’s concerns about free delivery.
Keeta later added a 25% discount on selected items and a free delivery badge, increasing the brand’s visibility to Keeta users and supporting consistent traffic and repeat orders. The results have been significant. Between July 2025 and April 2026, FLP Burger’s monthly earnings rose by 163% and monthly item sales by 164%. Valid orders grew by 24.33% to 2,800 a month, while cancelled orders fell by 23.53%.
“Our customers already loved the food. What we didn’t know was whether delivery would pay for itself, especially if we offered free delivery,” said Mohammed Albargan, Restaurant owner, FLP Burger. “Before we signed up, the Keeta team showed us what similar restaurants were achieving, and once we launched, the orders came in within weeks. That is what convinced us to open our drive-thru in Dammam.”
Jason Shen, General Manager, Keeta Saudi Arabia, said: “Small restaurants make careful decisions about cost, and they should. Before FLP Burger joined, we shared data from similar merchants so the owner could judge the opportunity for himself, then gave the brand the tools to build demand after launch. A Jubail brand opening a second branch in Dammam within months is the kind of growth that matters for Saudi Arabia’s SME sector, and it is what we want to support across the Kingdom.”
FLP Burger’s growth shows how access to data and digital tools can reduce the risk for local restaurants moving into delivery and help them expand beyond their home city.
As Keeta, the international subsidiary of Meituan, China’s on-demand delivery giant, continues to grow its merchant network in Saudi Arabia, the company remains focused on giving small and medium-sized businesses the tools, data and support they need to grow. This approach supports the Kingdom’s wider ambitions around SME development and digital transformation under Vision 2030.
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