TCL becomes Al-Ittihad’s official sponsor for two seasons, driving a new era of sporting excellence and supporting the growth of both men’s and women’s teams.
Jeddah, Saudi Arabia : Al-Ittihad Club has announced the signing of a major new sponsorship agreement with TCL Electronics, a global leader in consumer technology ranked among the top two TV brands worldwide and a prominent pioneer in home appliances.
Under this agreement, TCL will become the Official Sponsor of Al-Ittihad’s men’s and women’s first football teams for the next two seasons. The partnership was facilitated through Alesayi Electronics Company, the exclusive distributor of TCL in Saudi Arabia, which brings decades of local market experience in electronics and smart devices.
The TCL logo will symbolize this strong partnership by appearing on the right shoulder of the Men’s team’s jerseys and the upper chest of the Women’s team’s jerseys. This placement highlights a shared commitment to supporting the growth of Saudi sports and empowering women’s participation in the sporting field.
Commitment to Success and Vision 2030
Mr. Domingos Oliveira, CEO of Al-Ittihad Club, expressed his delight with the new partnership, emphasizing its role in the club’s growth strategy.
“We are proud to welcome TCL to our distinguished family of partners. This sponsorship represents a valuable addition to our ongoing efforts to expand our network and strengthen our position as one of the leading clubs in the region,” said Mr. Oliveira. “We look forward to achieving mutual success that supports the club’s journey and contributes to the development of Saudi football.”
The alignment with Saudi Arabia’s national goals was a key factor in the collaboration. Mr. Rayan Alesayi, CEO of Alesayi Better Life, stated that the partnership aligns with the company’s vision to support Saudi sports and contribute to the objectives of Saudi Vision 2030 by fostering cooperation between the sports and business sectors.
“Collaborating with a prestigious club like Al-Ittihad reflects our commitment to actively contributing to the empowerment and development of the sports sector, in line with the Kingdom’s remarkable growth across various fields,” added Mr. Alesayi.
A Global Benchmark in Sports
Ms. Sunny Yang, General Manager of TCL Middle East and Africa Business Group, expressed admiration for the progress of Saudi football, noting that the Kingdom’s sports development has become a global benchmark thanks to the strong vision and support of its leadership.
“This partnership with Al-Ittihad represents a strategic milestone for TCL as we continue to align with Saudi Arabia’s dynamic and fast-growing sports sector,” Ms. Yang stated. “We look forward to achieving mutual success that enhances TCL’s brand presence and supports Al-Ittihad’s inspiring journey both locally and internationally.”
The partnership between Al-Ittihad and TCL is poised to drive a new era of sporting excellence, built on innovation, dedication, and a shared passion for inspiring greatness.
