By Iffat shaheen:
RIYADH, Saudi Arabia – September 15th – Global technology leader ASUS, in partnership with AlFalak Electronic Equipment and Supplies Co., hosted its impactful ‘Powering the Future’ event at the Narcissus Hotel in Riyadh. The showcase successfully gathered end-users from the government, education, health, and technology sectors to experience ASUS’s latest commercial portfolio and innovative solutions designed to support Saudi Arabia’s rapidly evolving digital landscape.
“Digital innovation initiatives affect every institution in Saudi Arabia as the country enters a transformative era, where technology is at the very foundation,” said Tolga Özdil, Regional Commercial Director, META, ASUS. “At ASUS, it is our mission to offer innovative, reliable, and sustainable solutions that empower users across education, business and government. Saudi Arabia is a key market in our regional and global strategy, and we are committed to working closely with local partners to create long-term partnerships that support the Kingdom’s vision of building a digitally empowered economy.”
During the event, Mohamed Elhosseiny, Commercial Sales Lead at ASUS, presented a portfolio of devices engineered for elevated productivity and next-generation demands. Attendees were introduced to business and education-focused devices capable of performing on-device AI tasks, including:
- ASUS ExpertBook P5405 and B5405CCA Copilot PCs: Purpose-built to harness the latest AI features.
- ExpertBook B9 OLED (B9406): Touted as the world’s lightest 14-inch OLED business laptop.
- ASUS Chromebooks and All-in-One (AiO) PCs: Featuring robust security, extended battery life, and smooth performance for modern classrooms and government institutions.
ASUS also highlighted its strong commitment to sustainability, a core tenet of Saudi Vision 2030. The company’s strategy is dedicated to reaching carbon neutrality and net-zero emissions by 2050 through the launch of environmentally friendly products.
Following the success of similar global events, the Riyadh showcase reaffirms ASUS’s role as a technology leader delivering sector-specific solutions and fostering strategic partnerships critical to the Kingdom’s digital transformation journey.
