By Iffat Shaheen:

Riyadh, Saudi Arabia – Be You Clinics celebrated the visit of a distinguished delegation of princesses, businesswomen, and society ladies in Riyadh. The visit aimed to explore the latest global innovation in dental care and beauty, introduced for the first time in the Kingdom of Saudi Arabia — the Guided Biofilm Therapy (GBT) technology — marking a significant milestone in the field of dental aesthetics. During the event, Dr. Dana Abu Rawaeh, CEO of Be You Clinics, emphasized that this visit reflects the growing interest among women in beauty and smile care. She noted that teeth are a person’s true reflection — a symbol of confidence and presence — just as essential as skincare and dermatological care. Dr. Dana further explained that GBT technology represents a revolutionary advancement in dental aesthetics thanks to its fast and lasting results. It redefines the concept of oral care through a gentle, precise mechanism that preserves enamel and avoids sensitivity. She added that this innovation responds to the increasing awareness and demand for smile aesthetics among women, especially amid the variety of clinics and beauty options available in Riyadh. The visit was attended by a large number of businesswomen, investors, and members of local chambers of commerce, who praised the new technology and the high-quality services offered by Be You Clinics in the heart of the capital. They highlighted that a beautiful smile has become an essential element of the modern Saudi woman’s appearance.