December,17th 2025 – DUBAI, UAE – In a landmark collaboration uniting the global real estate and luxury automotive industries, Binghatti Developers, Dubai’s largest and fastest-growing property developer, and Mercedes-Benz, the world-renowned luxury automotive brand, have announced the launch of Mercedes-Benz Places – Binghatti City. With a total investment value of AED 30 billion, this visionary project marks the world’s first Mercedes-Benz branded city.
Building on the international success of Mercedes-Benz Places Dubai, this project represents the second branded residential collaboration between the two giants. It also marks a major milestone for Binghatti, serving as the first fully master-planned community in the developer’s history. Located in the Meydan area and spanning more than 10 million square feet, the development is set to become one of Dubai’s most ambitious urban landmarks.
A City Within a City: A Fully Integrated Lifestyle Experience
Mercedes-Benz Places – Binghatti City is envisioned as a self-sustained urban destination, offering residents a truly integrated “city within a city” lifestyle. The master plan integrates an exclusive collection of Mercedes-Benz branded residential towers within a future-ready ecosystem that includes:
- Luxury Residences and cultural districts.
- Retail Boulevards, dining, and entertainment spaces.
- Parks, Green Corridors, and wellness zones.
- Mobility Hubs designed for innovative transportation.
The development seamlessly combines luxury living with Mercedes-Benz’s iconic “Sensual Purity” design philosophy, focused on creating a community that provides comfort, connectivity, and nature within walking distance.
Leadership Perspectives
Commenting on the partnership, Chairman Muhammad Binghatti said:
“Partnering once again with Mercedes-Benz is a testament to our shared values of excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City represents a world-class urban experience where luxury and innovation converge to create a true city within a city. This master-planned development will stand as one of Dubai’s most distinguished destinations and a powerful symbol of elevated living.”
Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, added:
“Creating extraordinary experiences for our customers is at the core of who we are. With our next branded real estate project… we are taking this promise to an entirely new level, shaping destinations where our brand becomes something you can truly call home.”
Global Signing and Launch
The landmark signing ceremony was held at the Mercedes-Benz Museum in Stuttgart, Germany, officially marking the beginning of this extraordinary second collaboration. The project is scheduled for its official launch on January 14, 2026.
This announcement reflects a shared ambition to redefine the future of luxury living through visionary design, advanced technology, and intelligent urban planning.
-ENDS-
