●    New integration enables direct access to premium entertainment, live sports content, and more from STARZPLAY in BMW and MINI vehicles equipped with ConnectedDrive

●    Marks first step in expanding in-car digital entertainment experiences across the region

Dubai, United Arab Emirates –June 24, 2026: BMW Group Middle East has announced the integration of STARZPLAY, one of the region’s leading all-in-one media streaming platforms, into BMW and MINI in-vehicle infotainment systems, expanding access to premium sports and entertainment content for customers across the region. Starting today, customers will be able to enjoy STARZPLAY’s extensive content offering in BMW and MINI vehicles equipped with ConnectedDrive* across the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and Jordan.

STARZPLAY brings its comprehensive content offering to BMW and MINI customers, combining premium live sports, blockbuster movies, series, Arabic content, and STARZPLAY Originals. The service is accessible directly through the vehicle’s native infotainment interface, enabling eligible customers to access their STARZPLAY experience seamlessly while the vehicle is stationary. Content is available on the central display during charging stops, waiting periods or travel breaks, supporting safe use with no external devices required.

The integration forms part of BMW Group’s broader Video and TV offering, which also provides access to selected content platforms including YouTube, Bloomberg, Wajd and Al Jazeera, delivering a smooth in-vehicle, on-demand viewing experience.

Karim-Christian Haririan, Managing Director BMW Group Middle East, said: “This collaboration with STARZPLAY underscores BMW Group Middle East’s position at the forefront of in-car entertainment in the region. By expanding our digital ecosystem, we’re transforming how customers experience mobility without compromising the core values of quality, safety, and Sheer Driving Pleasure. Our goal is to offer a connected, delightful mobility experience that adapts to how people live and travel in the Middle East.”

“That is the way forward for exploring new ways to make our content more accessible to our audiences”, said Maaz Sheikh, CEO STARZPLAY. “This integration with BMW Group Middle East represents an important step in extending the STARZPLAY experience beyond traditional screens and into connected mobility environments. By bringing our extensive premium content offerings from entertainment and sports directly into eligible BMW and MINI vehicles, we are creating new opportunities for audiences to enjoy the content they love through a seamless, connected experience.”

This launch marks the first step in BMW Group Middle East’s broader strategy to expand in-vehicle entertainment capabilities across the region while reinforcing STARZPLAY’s commitment to providing viewers with access to their favorite content. Additional features and content integrations are expected to follow, further reinforcing the brand’s commitment to innovation and customer-centric experiences.

As demand for connected services continues to grow, BMW and MINI remain at the forefront of delivering intelligent, intuitive technologies that elevate every journey.

* Availability may vary by model, market, vehicle software, ConnectedDrive package, subscription status, data connectivity and content rights. Video content can only be viewed when the vehicle is stationary.

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