RIYADH, Saudi Arabia – June 16, 2026 – The capital city of Riyadh hosted the exclusive premiere of the film “Ezmha” tonight at Vox Cinemas – Century Corner. The high-profile event took place in the presence of the film’s cast, alongside a select group of media professionals, content creators, film industry experts, partners, and supporters. This marks the buildup to the film’s official commercial release across cinemas in the Kingdom of Saudi Arabia, the GCC countries, and several Arab nations starting this Thursday, June 18.

“Ezmha” stands out as one of the most highly anticipated Arab cinematic releases of the season. It delivers a deeply moving human story centering on dreams, passion, and the pivotal life choices that shape human destinies. The narrative unfolds within a compelling dramatic framework designed to resonate with a diverse audience. The film marks the cinematic directorial debut of the renowned writer and director Mohamed Sadek. It is produced by The Producers Films (Producer Hani Osama) and distributed by Qanawat Company across Saudi Arabia, the GCC, and various Arab countries. The film stars an ensemble cast including Ahmed Dawood, Salma Abu Deif, Hamza Diab, Jessica Houssam El Din, and Basant Shawky.

The promotional campaign for “Ezmha” has already generated massive public engagement. The film’s official song, “Ser Waga’na” (The Secret of Our Pain), performed by Rahma Riad and Nordo, crossed over 10 million streams and views across digital platforms, topping the trending charts in several Arab countries.

Coinciding with the film’s theatrical rollout across Saudi Arabia, the GCC, and Arab markets, a new promotional track titled “Bekelm Nafsy” (Talking to Myself) has been released by the celebrated artist Bahaa Sultan. This track marks the fourth musical release tied to the film. The lyrics were penned by Mahmoud Farouk, composed by Ahmed Zaeem, arranged by Amr Abdel Fattah, and mixed and mastered by Hany Mahrous, produced by The Producers.

The song was launched in a music video format featuring glimpses of the movie’s scenes and cast. This offers the audience a deeper look into the world and characters of “Ezmha,” significantly amplifying the anticipation and excitement surrounding its theatrical debut.

Expressing his enthusiasm, lead actor Ahmed Dawood stated that the concept of the film captivated him from the very first moment, noting that the unique project demanded an extensive period of preparation and training to deliver the best possible performance on screen.

“I have been incredibly passionate about this project ever since the idea was first pitched to me,” Dawood remarked. “When I read the script, I knew it carried a distinct human experience capable of genuinely connecting with the audience. The entire team poured immense effort into the preparation and filming stages. I feel immensely proud of this project, and I look forward to seeing how the audience in Saudi Arabia and the Arabian Gulf connects with it.”

In turn, writer and director Mohamed Sadek explained that “Ezmha” represents his directorial debut after a long, successful career in screenwriting and novel writing, emphasizing that directing has been a lifelong dream since his early years.

“I chose ‘Ezmha’ to be my directorial debut because it carries a deeply personal message close to my heart regarding dreams, passion, perseverance, and the pursuit of what one believes in,” Sadek added. “I spent the past years studying cinema and filmmaking in preparation for this step, and I hope that the raw emotions of this story successfully reach the audience through this cinematic experience.”

Firas Qablawi, Chief Operating Officer (COO) of Qanawat Company, stated:

“The launch of ‘Ezmha’ reflects Qanawat’s firm commitment to supporting premium Saudi and Arab cinematic productions and expanding collaboration among filmmakers across the region. We are proud to be part of bringing this work to audiences in the Kingdom, the Gulf, and wider Arab markets. We look forward to broadening our partnerships with Arab producers and filmmakers in the coming phase, contributing to the delivery of exceptional content and driving the overall growth of the Arab film industry.”

Qablawi emphasized that “Ezmha” marks a significant milestone in the journey of Qanawat Company, solidifying its presence as a leading distributor of Saudi and Arab films both locally and globally.

The premiere of “Ezmha” was organized with the support and sponsorship of key success partners, including Ehraa Car Rental Company and Madareem Hotel, as part of their ongoing commitment to backing cultural and artistic events that enrich the cinematic landscape in the Kingdom.

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