RIYADH, SAUDI ARABIA — Forbes Middle East has officially named Hamad Alsalman, Vice President of Marketing & Communications at TAIBA, as one of the region’s Most Influential CMOs for 2026. This prestigious recognition honors his exceptional leadership in driving marketing transformation and pioneering brand-building excellence within the Saudi hospitality sector.

Alsalman is widely regarded as one of Saudi Arabia’s leading marketing executives. At TAIBA—a premier hospitality and real estate company listed on the Saudi Exchange (Tadawul)—he oversees brand strategy, corporate communications, and marketing transformation. His extensive responsibilities span a diverse, high-profile portfolio of hospitality projects and destinations across key Saudi cities, including Riyadh, Makkah, Madinah, Jeddah, Tabuk, and Jubail.

A Career Marked by Strategic Milestones

With over 18 years of experience in brand strategy, investor relations, and hospitality development, Alsalman has been instrumental in elevating TAIBA’s market position. His tenure is highlighted by several landmark achievements, most notably:

 The Acquisition of Dur Hospitality: Playing a pivotal role in the strategic integration of the two entities.

 Revitalizing Flagship Brands: Leading the development and modernization of Makarem, a premier Saudi hospitality brand.

Following the Dur Hospitality acquisition, Alsalman successfully executed a comprehensive brand repositioning and marketing transformation program. This included launching a new corporate identity centered around the concept of the “Charm of Welcome”, firmly establishing TAIBA’s ambition to operate as the ultimate powerhouse of Saudi hospitality.

Blending Global Standards with Local Heritage

Beyond corporate identity, Alsalman directs the marketing strategies for an expansive portfolio of hotels operated by world-renowned hospitality giants, including:

 Marriott International

 Hilton

 IHG Hotels & Resorts

 Accor

Under his leadership, TAIBA successfully balances global operational standards with an authentic local cultural identity. Throughout 2025 and 2026, Alsalman’s integrated marketing initiatives have significantly strengthened TAIBA’s market presence. His targeted efforts have reinforced Makarem’s standing as a premier homegrown brand dedicated to serving pilgrims and visitors to the holy cities of Makkah and Madinah.