DUBAI, UAE — February 2026 — Business France, the national agency supporting the international development of the French economy, has announced its strongest-ever participation at Gulfood 2026. Reflecting the event’s expansion, France will host four Taste France Pavilions across two primary locations: Dubai World Trade Centre and Dubai Expo City.
A Record-Breaking Presence
This year, 110 French brands will showcase premium food and beverage solutions, marking a significant increase in France’s agri-food footprint in the Middle East. The delegation is split across two strategic sites:
- World Food at Dubai Expo City (Booth 8-80): 67 companies.
- Dubai World Trade Centre: 43 companies specialized in Dairy (Sheikh Rashid Hall), Meat, Poultry & Seafood (Hall 3), and Beverages (Za’beel Hall 5).
Innovation Aligned with UAE Trends
With the UAE importing 85% of its food, French exhibitors are uniquely positioned to meet the region’s growing demand for ready-to-eat formats, organic and plant-based options, and e-commerce-friendly products. Notable debuting brands include Idalia, Bitecone, Soofty Drink, and Gourmet de Paris, offering a blend of heritage and modern functionality.
Axel Baroux, Managing Director of Business France Near & Middle East, stated:
“Gulfood 2026 is a pivotal platform to reaffirm France’s excellence. With our largest-ever footprint, we are proud to present 110 brands that reflect our strength in quality, innovation, and sustainability. This is a unique opportunity for regional buyers to source standout products with a competitive edge.”
Beyond the Booth: An Immersive Experience
The French Pavilions will offer more than just product displays. Visitors can expect an immersive gastronomic journey featuring:
- Live Culinary Shows: Showcasing French-Emirati fusion dishes.
- Interactive Tastings: Featuring artisanal coffee by Café Richard and hydration by Evian.
- Business France Marketplace: A digital platform connecting global buyers with over 2,800 vetted French suppliers.
Commitment to Sustainability
France’s participation emphasizes ethical farming and traceable sourcing, ensuring that regional partners have access to high-value, sustainable propositions adapted to GCC consumer behavior.
