DUBAI, UAE — December 4, 2025 — Mercedes-Benz Heritage GmbH, Mercedes-Benz Cars Middle East, and Gargash Enterprises have officially signed a partnership agreement establishing Gargash Enterprises as the first authorized member of the Mercedes-Benz “Classic Partner Network” in the region.
The official launch took place today at The Pavilion, Emirates Golf Club, marking a pivotal moment for the classic car community in the UAE. The ceremony coincided with the opening of the Mille Miglia Experience UAE 2025, providing a fitting backdrop of automotive heritage and timeless design.
The “Classic Partner Network” is a prestigious global program designed to preserve the legacy of Mercedes-Benz through specialized services, heritage expertise, and customer experiences. Gargash Enterprises’ inclusion is a natural extension of its six-decade history with the brand, recognizing its deep product knowledge and technical mastery.
Preserving a Timeless Legacy As a certified Classic Partner, Gargash Enterprises will offer customers an expanded suite of services, including:
- Heritage model servicing and restoration advisory.
- Classic parts procurement.
- Exclusive events and specialized merchandise.
“Our Classic Partner Network… is our commitment to preserving and cultivating the timeless legacy of Mercedes-Benz worldwide,” said Marcus Breitschwerdt, Executive Vice President of Mercedes-Benz AG and CEO of Mercedes-Benz Heritage GmbH. “We are thrilled to welcome Gargash Enterprises as a certified Classic Partner in the UAE. Their legacy, professionalism, and shared passion for classic cars make them the ideal partner to carry this vision forward in the region.”
A Milestone for the Region This recognition follows the successful inauguration of the region’s first Mercedes-Benz Brand Center in Dubai Design District in early 2024. It reinforces Gargash Enterprises’ role as a trusted custodian of the brand’s legacy.
“Welcoming Gargash Enterprises as the Mercedes-Benz’s first Classic Partner in the region marks an important milestone in our ongoing commitment to heritage, craftsmanship, and customer trust,” said Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East. “It ensures that Mercedes-Benz classic car owners here will benefit from world-class expertise, authenticity, and services worthy of the brand’s legacy.”
Deep Roots in the UAE This partnership solidifies the UAE’s position as a hub for classic car preservation and highlights the strong capabilities within the local distributor network.
“This collaboration speaks to our deep connection with the Mercedes-Benz brand since 1958,” said Shehab Gargash, Managing Director and Group CEO of Gargash Group. “Becoming a Mercedes-Benz Classic Partner is about recognizing the heritage of the brand and embracing the long-term relationships with our customers which survive not years, but generations.”
