ABHA, Saudi Arabia – November 16, 2025 – Jiad Al Haditha Motors – a Mohamed Yousuf Naghi company and the official distributor for MG Motor in the Kingdom of Saudi Arabia – in collaboration with MG Motor Middle East, has officially inaugurated its new, advanced showroom and comprehensive maintenance center in Abha.
Held under the slogan, “Renewed Heritage in Abha,” the move reflects the convergence of the brand’s long-standing legacy with the spirit and authenticity of the Southern Region, marking a new phase for a more distinguished driving experience for customers.
The ceremony, held on the evening of Saturday, November 16, 2025, was attended by Mr. Samir Kouzoum, General Executive Manager of Jiad Al Haditha Motors, alongside senior officials from MG Motor, a selection of prominent figures, and influential social media personalities. The event highlighted MG’s modern identity and youthful spirit in the design and opening activities, concluding with a tour of the new facility where attendees viewed the latest MG models.
Strategic Expansion Reinforces MG’s Presence in the Kingdom
The launch of the Abha branch is a crucial part of Jiad Al Haditha’s strategic expansion plan, which aims to cover various regions of the Kingdom and provide integrated sales and maintenance services to MG customers across the Southern Region and beyond.
This inauguration and its advanced facilities represent a pivotal step in strengthening the partnership between MG and Jiad Al Haditha Motors. This expansion enables the delivery of world-class services, affirming the company’s commitment to offering high-quality vehicles and a superior customer experience that includes technical support, genuine spare parts availability, and maintenance operations managed to the highest standards.
The Abha opening brings the total number of MG showrooms in the Kingdom to 8, covering key cities (Jeddah, Riyadh, Dammam, and Abha), with a strategic goal to reach 12 showrooms across all main regions, keeping pace with the rapidly growing demand for MG vehicles in the Saudi market and enhancing the after-sales service network.
Modern Facility Meets Global Standards
The new 911-square-meter showroom is located in the heart of Abha and operates under the 3S concept (Sales – After-Sales Service – Spare Parts). It provides a luxurious environment to showcase the latest MG models, alongside a fully equipped service center for quick maintenance and a comprehensive center for genuine spare parts, ensuring an unmatched customer experience that reflects the brand’s commitment to quality and excellence.
Executive Quote: Meeting Growing Demand
Mr. Samir Kouzoum, General Executive Manager of Jiad Al Haditha Motors, commented on the occasion:
“The opening of the new MG showroom in Abha is an important milestone in the journey of Jiad Al Haditha Motors. It expresses our commitment to meeting the increasing demand for MG vehicles across the Kingdom and reflects the growing customer confidence in a brand that combines outstanding performance, modern design, and a competitive price. We are dedicated to providing an exceptional experience that includes sales offers, after-sales services, and the availability of genuine spare parts.”
He added: “With the Abha launch, the number of MG showrooms reaches 8 across Jeddah, Riyadh, Dammam, and Abha. We will continue to deliver exceptional services that reflect our strategic direction to expand our presence in the Saudi market and achieve the highest levels of customer satisfaction.
