RIYADH, Saudi Arabia – 5 November 2025 – Red in Progress. Salone del Mobile.Milano meets Riyadh today announced the launch of its dedicated B2B platform, inviting Saudi design professionals to join an exclusive business opportunity taking place from 26th to 28th November 2025 at the King Abdullah Financial District (KAFD), Riyadh.
This debut event marks the Middle East launch of the world’s leading furniture and design exhibition, presented in strategic partnership with Saudi Arabia’s Architecture and Design Commission at the Ministry of Culture.
Red in Progress is envisioned as a strategic, business-driven bridge connecting 38 renowned Italian design and manufacturing brands—including Minotti, Molteni&C, Poliform, and Technogym—directly with Saudi Arabia’s professionals. This includes architects, interior designers, giga-project developers, contractors, and buyers.
The core of the event is the B2B digital platform, which profiles participants, matches shared interests using an AI-supported algorithm, and facilitates real, meaningful, in-person meetings. The meetings will take place in the purpose-built Business Lounge, designed by Lissoni & Partners.
Registrations for Saudi professionals are now open via email. Participation in the B2B meetings is by invitation or upon approval following professional eligibility verification. This event is a critical step, paving the way for the full Riyadh edition of Salone del Mobile.Milano in 2026.
