RIYADH, SAUDI ARABIA – February 18, 2026 — TAIBA, a powerhouse in the Saudi hospitality sector, has officially launched its highly anticipated “Amasy TAIBA Ramadan” campaign. This year’s theme, “The Charm of Glowing Nights,” introduces a refreshed identity that harmonizes traditional Saudi generosity with modern luxury across the Kingdom.
A Celebration of Founding Day and Ramadan In a unique cultural alignment, this year’s Ramadan coincides with Saudi Founding Day. TAIBA has integrated this national milestone into its “Amasy” experience, offering guests an immersive atmosphere that celebrates the Kingdom’s roots alongside the spiritual values of the Holy Month.
Premier Destinations Across the Kingdom The “Amasy” 2026 activities will be hosted at a curated selection of TAIBA’s flagship properties, ensuring a unified standard of excellence:
- Riyadh: Crowne Plaza Riyadh Palace & Riyadh Airport Marriott.
- Eastern & Northern Provinces: Holiday Inn Jubail & Holiday Inn Tabuk.
- Holy Cities: Makarem Hotels in Makkah and Madinah.
Beyond the Menu: A Cultural Experience While offering premium Iftar and Suhoor menus, “Amasy” 2026 goes further with:
- Weekly Cultural Events: Evenings inspired by Saudi heritage, creative workshops, and photography sessions.
- National Milestones: Dedicated programs for International Women’s Day and Mother’s Day, which fall during this year’s Ramadan.
- Social Responsibility: Community initiatives aimed at promoting solidarity and social cohesion throughout the month.
Seamless Digital Booking To ensure a convenient guest journey, TAIBA has launched a dedicated digital platform. Guests can explore menus and book their experiences directly via www.amasy.me or through approved booking applications.
Strategic Alignment with Vision 2030 The “Amasy” campaign reflects TAIBA’s commitment to elevating seasonal hospitality standards in the Kingdom. By combining operational innovation with cultural identity, TAIBA continues to support the national tourism objectives outlined in Saudi Vision 2030.
