Strategic partnership to strengthen Business Support Systems and enhance digital service competitiveness

Riyadh, Saudi Arabia, 28 April 2026: Yaqoot, the digital platform from Zain KSA, a
leading digital services provider, has formed a strategic partnership with Huawei, a
global technology leader. The collaboration aims to upgrade Yaqoot’s Business
Support Systems (BSS), enhancing operational efficiency and enabling a more
advanced, integrated digital experience.
This partnership aligns with Yaqoot’s approach to redefine its digital infrastructure
on more robust foundations by adopting next-generation BSS solutions. It will
support a more agile operating model enabling faster response to evolving market
demands.
The collaboration will accelerate the development of digital products and services
and reduce time-to-market, introducing greater flexibility and personalized offerings.
It will also improve operational efficiency through enhanced automation and
streamlined technical frameworks, while supporting advanced analytics for data-
driven decision-making and sustained growth.
On the customer experience level, the upgrade will deliver deeper insights into user
behavior, unlocking hyper-personalized offerings and enhancing the customer
journey across all touchpoints. In parallel, users will gain greater control over their
digital services through a seamless, fully integrated experience that supports
satisfaction and trust.
Executive Vice President of Strategy and Innovation at Zain KSA, Njoud bint
Mohammed AlShehri, said: “This partnership is part of our ongoing commitment to
developing an integrated, customer-centric digital experience that is more flexible
and easier-to-use. Yaqoot is focused on building a modern digital model that keeps
pace with our customers’ evolving expectations through strengthening our
innovation capabilities and responsiveness and leveraging the latest technologies.
We believe this collaboration will transform how we roll out digital services,
accelerating digital transformation in the Kingdom, in line with Saudi Vision 2030.”
Huawei Software Vice President John Zhuang, said: “Huawei boasts profound
expertise in the BSS domain, particularly in telecom rating and billing. With services

covering over 2.5 billion subscribers worldwide and successful deployment of more
than 200 OCS and Billing projects globally. Now, as AI reshapes the industry,
intelligent charging and billing positioned as the core pillar for operators’ digital and
intelligent transformation. Together with Yaqoot and Zain KSA, we’re pioneering
next-gen monetization, jointly create new digital and intelligent industry value.”
Huawei Saudi Zain Account General Manager Marwan Aldaamseh, said: “Our nearly
20-year partnership with Zain KSA reflects a consistent track record of delivering
impactful communications technology projects at scale. As we expand into the IT
domain, we are focused on execution excellence and measurable outcomes that
support Zain and Yaqoot’s digital and intelligent transformation. We are confident
that this next phase will further strengthen our strategic partnership and unlock new
avenues for growth and innovation.”