20 Pacsun stores planned over five years, including flagship locations in Dubai, Abu Dhabi and key GCC markets
Pacsun to debut an exclusive regional collection at the FORMULA 1 ABU DHABI GRAND PRIX 2025
Dubai, United Arab Emirates; December 2025: Majid Al Futtaim, a leading shopping mall, communities,
retail, and leisure pioneer across the Middle East, Africa, and Asia, has announced an exclusive
partnership with Pacsun to bring the iconic Californian youth lifestyle brand to the Middle East. The
debut store at Mall of the Emirates, Dubai in early 2026, will mark Pacsun’s first international expansion
outside the United States.
Pacsun is a purpose-driven brand founded in 1980, that has become a cultural cornerstone for the next
generation, building community at the intersection of fashion, music, art, and sport. Known for its
elevated, on-trend product assortment and unique brand collaborations, the brand embodies the voice
of Gen Z and Gen Alpha: authentic, inclusive, and fearless, with over 350 stores across the U.S.
Over the next five years, Majid Al Futtaim and Pacsun will roll out up to 20 stores across key markets in
the GCC, including flagship stores in Dubai and Abu Dhabi, supported by regional e-commerce platforms
and experiential activations that bring the brand’s Californian spirit to life.
Fahed Ghanim, Chief Executive Officer, Majid Al Futtaim Lifestyle, said:
“Pacsun’s arrival in Dubai signifies much more than a new brand entering our portfolio, it’s a celebration
of youth culture and creativity. The GCC is home to a generation that defines global trends, and our
partnership with Pacsun is a powerful step in how we continue to engage this audience through
innovation, community, and authentic self-expression.”
“The partnership reinforces Majid Al Futtaim’s refounding journey, securing high-potential, scalable
partnerships that strengthen the Group’s long-term foundation for growth. It also highlights our position
as the partner of choice for global brands seeking meaningful expansion in the Middle East.”
Pacsun’s expansion into the Middle East follows a period of exceptional growth and cultural influence in
its home market. The brand has become one of the fastest-growing youth lifestyle retailers in the United
States, engaging Gen Z through social commerce, creator partnerships, and purpose-driven storytelling.
With more than 4.5 million followers on TikTok and Instagram, Pacsun has cemented its position as a
leading brand shaping how digital-native consumers connect with fashion. Its arrival in Dubai represents
the next chapter in that success story, bringing its bold, community-driven spirit to one of the world’s
most dynamic and youthful regions.
Brieane Olson, Chief Executive Officer, Pacsun, said:
“Expanding into the UAE, one of the world’s most dynamic and youthful regions, marks a pivotal step in
Pacsun’s global journey, guided by a deep commitment to connecting with Gen Z and Gen Alpha, by
listening to how they express themselves, connect, and influence culture.”
“Partnering with Majid Al Futtaim allows us to bring that vision to life in a place that shares our values of
creativity and mission to co-create our brand with our community. We are excited about the kind of
shopping experience that we can create together.”
Earlier this year, the “Pacsun Youth Report”, a first-of-its-kind comprehensive study exploring Gen Z and
Gen Alpha attitudes toward fashion, culture, community, and self-expression, was unveiled at the
brands inaugural “Pacsun Purpose Summit”. Based on insights from thousands of respondents across
the U.S., the report reveals how young consumers are reshaping retail through creativity, connectivity,
and values-driven choices.
Key findings reveal that Gen Z and Gen Alpha view fashion as a key form of self-expression, deeply
influenced by the digital world. Nearly 60% of Gen Z turn to TikTok to keep up with fashion trends, while
75% of Gen Alpha have purchased clothing specifically to create content. Individuality, creativity and
inclusivity continue to shape their purchasing choices, values that have guided Pacsun’s global strategy
and underpin its arrival in Dubai. With around 60% of the GCC’s population under 30, the region is one
of the youngest and most digitally engaged in the world, providing the ideal landscape for Pacsun’s bold,
youth-centric energy and its signature fusion of fashion, music and culture.
Majid Al Futtaim and Pacsun will debut the brand’s first official UAE moment at the FORMULA 1 ABU
DHABI GRAND PRIX 2025, marking the beginning of Pacsun’s regional presence. The immersive retail
pop-up will feature an Abu Dhabi inspired collection from Formula 1® and Pacsun. The limited local
capsule will also be available to purchase online via pacsun.me following the event.
