Arabian Heritage Motors Unveils an Exclusive Test Drive Experience for the EXEED RX PHEV in Riyadh
Riyadh, KSA: Arabian Heritage Motors, a subsidiary of Al Ghurair Group and the exclusive distributor of EXEED vehicles in Saudi Arabia, hosted a landmark test drive event for its premium SUV, the EXEED RX PHEV, on September 22, 2025, at the prestigious Dirab Golf Club in Riyadh. The exclusive event, attended by high-profile executives from EXEED and CHERY Group, alongside prominent media and key automotive influencers, marked a significant step in EXEED’s expansion into the Kingdom.
The celebration was strategically timed to coincide with the Kingdom of Saudi Arabia’s 95th National Day, themed “Our Pride, Our Nature.” The atmosphere was vibrant, featuring artistic performances inspired by authentic Saudi heritage that reinforced national identity and values of pride and achievement. The presence of Ms. Lillian Xiong, Global Deputy CEO of EXEED, and Ms. Maissa Zhang, Regional General Manager for the Middle East & Egypt, alongside CHERY Group executives, underscored the strength of the strategic partnership and robust collaboration in the Saudi market.
Guests were immersed in the world of EXEED, with the spotlight on the RX PHEV SUV, which seamlessly combines powerful performance, advanced technology, and modern luxury. Attendees enthusiastically shared their impressions, highlighting the vehicle’s smooth acceleration, quiet hybrid system, and refined interior. Local media praised the RX PHEV as a strong contender in the premium hybrid SUV category, while influencers documented their experiences, sparking significant excitement among their audiences for the vehicle’s balance of eco-conscious technology and uncompromising power.
Ms. Lillian Xiong, Global Deputy CEO of EXEED, stated: “Saudi Arabia holds a strategic position in EXEED’s global expansion, and we are honored to witness such a warm welcome on the 95th National Day. Our vision aligns with the Kingdom’s Vision 2030, and this event marks only the beginning of a long journey of investment and partnership with the Saudi people.”
Mr. Simon Ackers, Executive VP of Arabian Heritage Motors (Al Ghurair), emphasized the local commitment: “Our commitment goes far beyond launching a new premium brand—we are investing in a complete customer ecosystem. Arabian Heritage Motors is building a nationwide network of state-of-the-art showrooms, service centers, and spare parts outlets to ensure Saudi customers enjoy the premium experience they deserve. EXEED’s arrival marks a new chapter in automotive excellence.”
In line with this commitment, Arabian Heritage Motors is actively developing a robust after-sales network, including certified facilities and a regional hub for a seamless spare parts supply chain. The company confirmed that the first new EXEED showroom is scheduled to open in Dammam in Q4 of this year, with additional locations soon following in Riyadh and Jeddah, reinforcing the brand’s dedication to making its premium experience widely accessible to Saudi customers.
